JPMorgan Analyst Maintains Hold Rating on Netflix Despite Upbeat 2025 Guidance
Netflix's revised revenue forecast for 2025, driven by subscriber growth and ad-tier momentum, hasn't swayed JPMorgan's Doug Anmuth. The analyst sees balanced risk/reward at current levels, maintaining a $1,300 price target. Market Optimism persists around second-half content releases and pricing power.
Advertising revenue and forex tailwinds could push Netflix toward the upper end of its $44.8B-$45.2B guidance range. However, early-year engagement metrics remain pressured by password-sharing crackdowns and production delays.